ASICS

ASICS BECOMES SPORTS SPONSOR OF BUPA LONDON 10,000

ASICS has announced it will be the official sports sponsor of the Bupa London 10,000. The brand already leads shoe counts at major running events nationwide and has an extensive race events series that spans the whole race season throughout Britain.

“This event is a fantastic addition to our race series” says ASICS Marketing Manager, Eoin Treacy. “From a brand development point of view this is a hugely valuable exercise as it emphasises our position at the forefront of performance footwear and apparel.”

“We are also delighted to get behind new running initiatives and events, especially those that bring together so many people that share our passion for running and well-being. The London Marathon is an immensely popular event – we know how successful that event has been and are anticipating similar enthusiasm for the Bupa London 10,000” he says.

Building on the huge popularity of the London Marathon and the Bupa Great North Run, the race will start and finish St. James’ Park and use Green Park as its assembly area. Expectation for the event is high, with BBC Television already committing to show coverage of the event.

For further information on the ASICS race series visit www.asics.co.uk and go to the events section.